3 different solutions – which one would you choose?

Hi guys… This is my first "real post" here… I’ve been doing permission based e-mail marketing for several years. However it’s getting harder and harder to get to the inbox with newsletters based on affiliate offers. Therefore I’m starting to look at other opportunities.

My first project is rather simple. It’s a payday loan campaign for the UK market. I found a campaign with an ECPC of $1. I am planning to try running the campaign on POF.

I am thinking of 3 different solutions:

Creating a squeeze page containing a form with only 2 fields – First name and email. When submitting this simple form, the user is redirected to an affiliate based payday loan campaign. The idea here is, that the I can use autoresponders to send more relevant loan offers to the users. Off course chances are that I’ll loose conversions in the first place because of the extra form.

Creating a landing page describing payday loans – nice graphics – and buttons "Apply now" that go to the payday loan application.

Direct linking to the affiliage offer without landing page.

Any comments on those plans will be soooo much appreciated.


The Article Published IN 06-30-2011 05:33 PM

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