An interesting case of affiliate advertising. I wonder how many millions they spent on that and what’s their ROI.
Yeah just read that article and sounds interesting even not sure if that is "legal" though.
Nice! Thanks for the article! That was really interesting
anyone took a look on zugo.com, the company behind this? Trying to find the source of their toolbar to advertise on their network, probably a PPV?
Is that why toolbars are banned? And how are they different from like gamevance?
sorry for bumping this old thread but i just read that article and there is a lot misinformation in it. it doesn’t seem like the author did his research very well!
if im not mistaken make-my-baby.com was a huge mobile subs offer sometime ago, ive never run it but I remember seeing it a lot. so even if it was doing so well in terms of big $$ spend on FB the traffic went to the mobile offer and not to the plugin/Bing thing. also if the "make-my-baby.com" was 3rd higher spender on FB i think it just means that so many affiliates were pushing this offer.
just my thoughts! i may be wrong here but there is also a comment under the article that somehow proves me right:
"Your assumption that what you see on Make-My-Baby.com today was there when the Facebook spend was made is wrong. This huge spend was made at a time when Make-My-Baby.com was a mobile subscription offer. If you take a look at Alexa you’d notice Make-My-Baby huge peak was in Q1 and kept receiving some decent traffic on Q2. In Q2 Viveli/GameTheory were forced out of mobile and turned to a toolbar model. The toolbar is only receiving a tiny fraction of what the mobile offer was receiving, and very far away from being #3 on Facebook. "
The Article Published IN 01-18-2011 11:56 AM