Just came across this cool infographic while browsing the interwebs… Figured fellow stackers may be able to take something from it!
Thanks, looks pretty cool!
Nice one, the color descriptions are great
Will definitely be using this. Thank you!
Yeah, that’s a very solid guide for that style of LP. I’ve used it quite recently on a film lander, actually.
If you’re looking for other LP templates, btw, here’s Maynzie’s dating LP template (about half way down the post). I know that Finch has shared his standard LP template on these forums too, which is extremely good (and quite similar to the KissMetrics one).
Hmm, I should do an index of LP style templates…
Check out Unbounce.com and their blog, lots of great tips, tricks and resources on landing pages.
Thanks, good stuff. Yes, Unbounce.com is a really good resource for learning about "conversion" centered design.
What is working for you best, guys? These simple landing pages, with a few bullets, maybe a video, short info and call to action, or landing pages, which are full of info and you need to scroll down like 100 times?
I plan to make a short 7-15 page report soon, and I’m not sure, which style to use. I suspect a 50 sec video and a few really good description sentences would be cool. I’m not sure if people like those info filled landing pages – on one hand, it provides a lot of good info, but on the other hand, a person can loose interest if it takes too long to read.
What’s your experience or thoughts on this?
Very much depends on the offer and the targeting: I don’t think there’s an overall winner in LP design.
Obviously, some niches work better with some LPs: the Rules LP dominates adult, for example (no pun intended). But generally, I’d say step 1 of lander optimisation is to test a bunch of very different designs against each other: short form vs long form vs video LP vs…
Thanks, caurmen. So no one-size-fits-all landing pages then.
This is an important point, actually: one of the big things that can really sap your profits is getting into the habit of using a single style of lander. It’s very important to test as widely as possible: you won’t believe the variance in what works between apparently similar campaigns.
There are general guidelines that usually work – branding the LP to match the advertiser’s brand, for example – but even they aren’t universal.
The Article Published IN 09-04-2011 08:34 AM