Business Model: Without One Your Just Chasing Money With "Methods"
Stackman, one thing that may be good to get some insights on is your business model. As I started affiliate marketing, simply setting up campaigns and such and chasing all kinds of offers, felt really unstable and almost like a hobby. The "hit and run" mentality got old so I wised up not too long ago and started laying out a plan. While my own model still needs a lot of work, I think it would be valuable to know how successful folks like you run their business. Questions such as, "Are you focusing on just a few select verticals or run the gamut of available offers?", "Are you offer driven or channel driven?", "What do your monthly goals look like in terms of action, tasks to complete, revenue, etc?" and anything else you might do to run a tight ship day in and day out to see success…
This is hard to answer. While your 100% right about the offer chasing, it’s really just the game were in. I make a whole bunch of campaigns, 80% don’t work. The 20% that work, some last days, some last 2-3 months.
I believe everyone is stronger at certain verticals, but you won’t know until you try. I personally am really good with mobile, and i had no idea until i tried. Now i have a lot of mobile connections in the industry and am very aware of what will do well in the mobile niche, because of this i stick to promoting mobile at least with 50% of my campaigns.
I don’t set monthly goals. Even though i believe you should, i tried and the goals don’t seem to have any affect on what actually happens. I work hard 24/7 and whether i write my goals down or not it won’t make a difference.
As for long term in this industry there are 2 ways to go.
1. Make a long term campaign out of someone else’s offer, this is hard, but its better if you stick with 1 niche that your good it. This way you won’t feel like your jumping around as much
2. Make your own offer. By far the best method for long term cash in the affiliate industry.
This is something i’m interested in hearing more on.
Ballpark, how many campaigns a month do you think you make?
dumb question but when you saw running mobile offers, those are offers run on facebook that go to mobile downloads/pin submits/iq quizes or mobile ads running on mobile ad networks ? i was looking thru figuring out mobile offers in neverblue but for running on facebook i trying to figure out which to run as i know the offer needs to state billing terms on the page now but is there any mobile offers that facebook definitely doesnt allow,etc….
would be interested in more mobile case studies for facebook and offers for mobile, i found mobile with cpv a bunch here but maybe i missed mobile/facebook studies ? are people usually direct linking mobile on FB or LP,etc……also when an offer is listed as being optimized for a specific phone carrier(ie- Jamster – Verizon) then i assume that applies to running that offer on a mobile ad network where you can choose the carriers the ad shows on ?
If you look at cpa and affiliate offers as meant to be "plugged in" not just "plugged", then youll get the idea for long term stability. It allows you to own traffic and a central hub in which the offers are conveniently placed vs. hard sold. Im half asleep so not sure if this made sense.
Yep. And one way to "own traffic" when you’re buying it from companies who have rules and guidelines, is to diversify to as many different traffic sources as you can. Offers come and go, but some markets AND/OR strategies can last a very long time.
Mint.com is a good example though probably too technical for most to recreate. They provide a great service but also plugin credit card and financial offers as "recommendations".
www.confused.com and www.comparethemarket.com work in a similar way. Basically they compile insurance quotes and refer traffic to them. Pretty much a typically affiliate comparison site on a larger scale and branded (which is higher cost and longer term but means you pretty much create the keyword you want to rank for).
The Article Published IN 01-19-2011 06:14 PM