Campaign Guide Auto Insurance Leads Guide (Scale To $20,000/m +

Campaign Guide Auto Insurance Leads Guide (Scale To $20,000/m + Stable)

It’s Sunday morning and it’s time to make some MONEY!

Auto Insurance Leads Guide (Big $$$)

*This isn’t a campaign idea this is a campaign that profits! and profits big! Car insurance had a 4 month affiliate phase about a 8 months ago. It was a very popular niche and a lot of people (including myself) were making tens of thousands from it! It’s one of my favourite niches outside mobile. It’s coming back strong right now, and some great new offers are out and converting like crazy.

Some general info about Auto Insurance Leads
– Quality is very important, you don’t want to masque these offers as something it’s not. You’ll get kicked off fast
– There are a LOT of offers to choose from
– Make sure your targeting at least 21+, i recommend 23+ usually
– Putting states/regions in the ads/landing page greatly INCREASE conversions! (GEO SCRIPT!)

Two Main types of auto insurance offers
1. Auto Insurance Submits require little info, usually just an email, 1 page, pays $3-6)
2. Auto Insurance Wizards are complete auto insurance forms with all user details, multiple pages, pays $8-15)
You always want to split test both, and i suggest 2 of each. There so much selection, that if don’t split test your throwing out a lot of potential cash.

Direct Linking vs Landing Pages (+ Types of Landing Pages)
Lots of options here!
– Direct linking works a lot of the time
– Simple landing pages with benefits (ie: cheaper insurance) work
– ‘Flog’ style landing pages also work well (testimonials of people who’ve saved, how/why its cheap etc..)
I don’t want to out any landing pages I’ve seen but the landing pages are pretty simple here. No secrets. You should always trying at least 1 landing page, and split test with direct linking.

Increase Your Conversions!
Your landing pages should show some of the following:
– $Money Stats (Pay only $9/week!)
– Saving figures (Saving you Hundreds a year)
– Graphs or Charts
– Geoscript
– News logos
– Why auto insurance is cheap NOW!
– How people are saving in ‘your area’

Finding Angles
– You can advertise to people trying to save money
– To people who have expensive premiums
– To people with specific cars ie: "Import Cars, Muscle Cars"
This is what will separate you and make your campaign long term & profitable! Be creative.

Getting Disapproved on Facebook
– Sometimes you’ll get approved, sometimes you won’t. This is the life of a Facebook marketer. When you do get approved though and your campaign is running for a while it’s awesome! Sometimes it’ll take you 5+ ad submissions to get your ads through. This leads us to the topic of other traffic sources.

Traffic Sources
Auto Insurance leads have a pretty wide range. Any source with men/women 23+ is worth testing. I’ll discuss PPV, Facebook, Big & Small Media Buys below.

Has a lot of competition within the auto insurance space. Main URLs like ", etc" have a ton of competition and bids are extremely high. Unless you have an amazing campaign going or have a lot of experience i wouldn’t bother competing against those URLs. Some are up to $0.75 cents per pop! This also goes for main keywords as well.

To step into the Auto Insurance space using PPV it’s imperative you take an angle with your campaign.
– Picture the whole "Fast and The Furious" scene! You could target that group of 20-26 year olds racing sites, car modding sites, car part sites, those car brands (ie: exhaust companies, tire companies etc.), fast and the furious related urls (the 5th movie is about to come out too), and forums for all those sites. Also forums for Nissan 350z, 240sx, GTR, Skyline, Subaru WRX, STi, Honda s2k, the list goes on forever, and there are forums for every car along with 1000’s of longtail urls for all those cars.
– Then make a landing page related to "modded cars", make sure you show a picture of a nice modded 350z, and tell the viewer in a few words how they MUST checkout *ABC Insurance* for best deals on modded cars!
– You can do this with bikes, muscle cars, off roading vehicles. + there are many other angles to take!

Facebook Targeting
– I recommend trying separate ads for men/women
– Different age groups (4-5 year increments)
– If you have a working campaign, split your ads within separate states (make sure to name the state in the ads/title)! This will increase your CTR + Conversions.
* Keywords, this is where you can really set yourself apart from the competition.
– If your ads are around people trying to save money, possibly target saving money sites such as:,,,,, etc 1000 of sites will add up!
– If your ads are towards male teens with ‘import cars’ try targeting: Nascar, Nissan 350z, import fest, Drifting, drifting events, car shows,
I could go on forever with this stuff! Just make sure your landing page is related to your keywords. You don’t want to show a muslce car landing page while targeting import cars.

Private Media Buying (Big)
– Big media buying is hard with Auto Insurance leads, i don’t see many people doing it on major networks such as CPXInteractive, Casale Media, Tribal Fusion etc..
It’s worth a test on major auto media sellers though: Google content network, Auto Trader, other automotive sale websites, and (Which holds inventory on thousand of car sites and forums!) — Excpet HIGH CPMs for all the traffic sources above.

Private Media Buying (Small)
– Some automotive sites/forums sell advertising space themselves. This is who you want to find. I’ve done this in the past with approx 150% ROI. The last time i did this was for 5 months straight, 2 sites profited nicely, but the banners only cost $240 and $600 approx a month. That meant only $1000 profit, but i couldn’t complain! It was on complete autopilot and only took minutes to put up.
– I emailed over 50 sites/forums, and got roughly 5 responses. 3 turned into sales, and 1 was roughly 15% ROI, i pulled it so i didn’t have to watch it.
– Make your banners BOLD and noticeable. Your working on a flat rate basis here, you need to get as many clicks as possible!
– Try asking for a day or week test run. Tell the website owners you have a large budget but need to test their traffic quality before you commit to long term ad buys.
– What country is the majority of their traffic from? Make sure you find this out, is usually accurate enough.
– The main goal to making private media buying work for auto insurance is contacting as many car related sites/forums as you can. Only 5% will return your emails so you need to contact a lot and you can get some very stable revenue going.

I Can Guarantee You High CTR — Images That profit!
I’ve tried 500+ images for Auto Insurance, here’s some tips
– Images of concept cars
– Images of weird cars
– Images of weird auto’s in general, anything that drives
– Images of weird car components, car lights, car horns, once you type in ‘weird cars’ in google you’ll start seeing things which will give you more ideas of keywords to search for!
– Uniwheel cars, Tron (the movie) bikes, the bat mobile! Start thinking things along these lines and you’ll be getting wild CTR!
*The image ideas above/below are not just for Facebook. These images will yield high CTR everywhere!

Some images to get ideas flowing in your head!
I haven’t tested these images. They’re purely to get your creativity flowing.

Today’s Best Converting Auto Insurance Offers!
I asked 3 affiliate networks they’re top performing auto insurance offers as of Jan 21st, 2011.
– Lead – Auto Insurance – Zip Submit – iSpy Auto Insurance US (US)
– Lead – Auto Insurance – Zip Submit – Car Insurance Finders US (Email Only) (US)
– Auto Insurance – Auto Protect USA (US)
– Auto Insurance Quotes – 2Insure4Less.Com
There are a lot of other offers converting VERY well! The split testing options you have here are endless, so talk to you affiliate manager and get 2-3 of the best offers for the network your on, and start this campaign up!

*If your just starting off in this niche don’t make things too complicated. Come up with an advertising campaign/angle. Make a simple landing page and a simple campaign, get it up and running to get a feel for things, then improve on what you have.

View my full Auto Insurance campaign (targeted to import/tuner car owners) here:


Collection of a lot of my ‘general images’ from an older campaign of mine. Used to get 0.3% – 0.5% CTR.
Recently tested all of them, the CTR is way down under 0.15%, but try these images if you have a smaller target group of 300,000 and under or use them for ideas.

Download as a zip:

User Comment:
This post alone is worth the monthly fee.

I’ve never done auto insurance offers, and i really know nothing about it, but you have really opened my eyes, i’ve got lots of ideas for campaigns thanks to your post! Since i’m foccusing on FB i will try it out there.. right now! 😛

oh, and is it just morning at your place? its 7:45 PM here already

User Comment:

The hard part for me is how to target these angles like the ones with expensive premiums, do you just target expensive cars?

User Comment:
I have a question about the small media buys..

Do you split test your offers, or just take one you know that converts well (by using them on fb or ppv)

And do you split test your LP’s with small media buying?

User Comment:
Can you post an example auto campaign?

User Comment:
Great guide!

The way I always test is:

1. Load the offer directly in the PPV (if its approved for that and the design fits)
2. PPV – > Offer landing page
3. PPV – > Landing page – > Offer Landing page

Can you share your experience regarding the last option? Sometimes my subid/referrer doesnt get passed to P202 when Im using option 3.
Which method do you use? Any custom script to P202?

User Comment:

Originally Posted by jroes57


The hard part for me is how to target these angles like the ones with expensive premiums, do you just target expensive cars?

Well i just listed MANY angles you could take. Some are really good ones too!
There’s many people with expensive premiums… So just choose one!
You can target based on peoples car types, brands, etc.. Just think of things you can target in the "Facebook keyword targetting" and apply the same principle to PPV as well.

To answer your question though, yes you can just target expensive cars.. why not right? Just make sure your SELLING on your ad and landing page to the issues your potential lead faces.

Originally Posted by marcovandaar

I have a question about the small media buys..

Do you split test your offers, or just take one you know that converts well (by using them on fb or ppv)

And do you split test your LP’s with small media buying?

This is hard to answer. When doing my previous smaller media buys i already had all my stats from facebook: Images that had high CTR, my landing page and offer that converted the best.
If your starting off with just a small media buy. I’d suggest split testing just 2 offers (ask your AM for the top converting 2) and 1 landing page. Otherwise there won’t be enough traffic for proper analysis.

User Comment:

Originally Posted by jjrich

Can you post an example auto campaign?

What would you like me to post? I’ve literally wrote down every detail of the campaign and many ways to differentiate yourself from the competition. I’ve personally run 2 of the ‘angles’ you see above with auto insurance!
I can help clarify things for you though, any questions?

Originally Posted by Durden

Great guide!
3. PPV – > Landing page – > Offer Landing page

Can you share your experience regarding the last option? Sometimes my subid/referrer doesnt get passed to P202 when Im using option 3.
Which method do you use? Any custom script to P202?

I’m a bit confused. With PPV I track using P202, and i follow the tracking method each PPV traffic source recommends. With TrafficVance i used the {KEYWORD} method and then it tracks all my converting URLs in P202. Is this what you mean?

User Comment:
for now i will focus on fb and collect data. and use that for small media buy later

User Comment:

Originally Posted by marcovandaar

for now i will focus on fb and collect data. and use that for small media buy later

Yep, that’s the best bet for you if it’s an option.

User Comment:

I’ve been testing Auto Insurance a lot over the past week on Facebook (i usually use Facebook for the preliminary testing of anything, it’s just really easy to gather up data).

Anyways, the main thing I’m noticing is it’s not as easy to get high CTR when targeting mass demographic groups.
I still have campaigns up from 7+ months ago, some are very targeted and some are broad. The broad ones which target 10,000,000+ people used to be profitable and they’re not anymore. I’ve tried a LOT to get them profitable over the last 5 days and it’s not happening.

In conclusion i highly recommend choosing a specific niche/angle to take with your auto insurance campaigns. Don’t just target Men (23-40). Really think of something to go after so you have a nice tight target group to advertise to!
Just think of Mcdonalds vs a small Pizza shop. In this case you want to be the small pizza shop because you don’t have the profit margins to be Mcdonalds.

User Comment:
Thanks for the update.

I’m testing tighter target groups now ( around 100.000 – 300.000 atm) from the beginning. I never been able to get high ctr with targeting broad. (10.000.000+ omg?!)

You already gave some examples to target tight groups. So i’m doing those and some of my own ideas.. Been launching campaings since yesterday evening, and today’s evening. Now gather data… hope to find a winner soon..

User Comment:
What is the best time to start these campaings on facebook? in the morning, in the evening ? This because of CTR

User Comment:
What CTR do you aim for in this niche? So far i got CTR 0.19 after 40 clicks (in the morning) 0.20 cpc. I guess we want to aim higher to get clicks around .5 cents?

Anyway, i have 2 campaigns running at the moment. These are targeting a spefecic group each. both have 50 image ads – 2 titles – 1 body text.
so far i have spend $15 on each campaign. with both only one conversion of $3.

How do i test these offers? How long do i let the campaign/ad run? see what ctr the ads have after a few clicks and ditch the low ctr ones? etc etc. Please more details how to properly test these campaigns. i have the feeling if i quit to soon with testing i can trow a potential winner away..

User Comment:

1. Time of day: Usually after 9am, and before 11pm is a good protocol for anything that isn’t dating, games etc…

2. CTR is always different depending on what angle your taking. If your groups are 100 – 300k then 0.19 CTR is pretty good. I’d aim for 10 cent clicks. Also i don’t know how experienced you are, but I’ll mention this either way. If your click estimate says 0.20 and it has at least 100 clicks or so, you can probably make it a max click price of 0.12 – 0.14 or a bit higher and you’ll still get traffic.

3. Well if it’s a $3 payout, then you know after $25-$30 what the story is. Ditch lower CTR ads.

Do you have a landing page? If your taking an angle, lets just say import cars. A good landing page is key to turn these people into leads, because the offer is pretty generic most of the time.
The Zip submit Auto Insurance offers offers paying around $3 – $4 are performing the best ATM.

To expand on proper testing:
– You want to put up a bunch of ads
– Keep the ones with high CTR, ditch the rest
– If your still looking for cheaper clicks (which 99% of the time is the case), then figure out what it is about your winning images that is getting high CTR. Then search for more images related to the ones you have. Find more interesting ones, brighter ones, ones that have a bigger WOW factor!
– Upload the new ads, keep the winners, ditch the bad ones.
– It’s a repeat process of that to find the high CTR ads!

– Now you have your high CTR ads, and you need to start profiting!
– If your not profiting, think of reasons why..
– It could be your landing page doesn’t work too well with your ad. They have to flow with each other.
– Sometimes campaign ‘angles’ just don’t work…
– Maybe your targeting ‘BMW’ on Facebook, which doesn’t necessarily mean all those users clicking your ads have BMW’s or any cars at all.

You have to take a look at your campaign and dissect it to see what may be hurting your conversions. Sometimes it’s the campaign overall, and then it’s time to move on to a new campaign and/or angle.

User Comment:
Thank you for the insights. This is really really really helpful!

I’ve seen some pics in one campaign getting high ctr. so gonna test a bunch of those types of pics to find some more high ctr pics + test some titles. (i guess the body text doesn’t really matter, as long it matched the niche?)

So i’ve received an amount of clicks, with a few conversions -> conversion rate sucks bad.

So now i want to make a LP that is related to my niche. How: Using a Picture thats related, and benefits which are related. Design: Just simple, left some bullet points with benefits, Right a related picture. And some cal to action buttons. Any feedback?

User Comment:
No Prob! Glad i’m helping

The body text matters, but to me it usually comes near the end because it plays more of a role with conversion rates than CTR. So body text should match the niche and give a quick explanation of what the user is about to click on as well as say things like "you won’t beleive it", "insane deals", enticing things!

For the landing page, pretty much what you said, but you want the page to look professional. When dealing with Auto Insurance; customers don’t want anything that seems "sketchy". So you could make a normal landing page or a small "blog post" style landing page that describes how "you" found amazing deal on car insurance no one knows about.

You don’t just want to plop a picture and some text saying "auto insurance deals".
You need to CONVERT these users.
– Give them a short story with a big headline of how you are about to direct them to the BEST deals available.
– Tell them how the government is playing a role in ripping off auto insurance customers
etc.. anything that’s convincing enough to make them fill out some info to see what type of new low rates they can get.

User Comment:
Thanks for the reply.

Hmm, this seems more a job for a copy writer then me. My english gramma is not the best, and yeah, i just cant write good stuff.

I remember that you posted a blogpost about copywriters or so. I’m going to take a look at that.

I realy need to get this work. can’t fail!

are you also running any succesfull auto insurance campaings atm? (besides the one that was targeting 10.000.000+ and not profit anymore)

User Comment:
Honestly don’t waste your time with a copywriter yet. Your English is perfectly fine!
Just think of some ideas, and write them down. You don’t need a whole blog story, that was just an option.

I’m working on a facebook campaign as we speak and it’s very closely related to one of the ‘angles’ i mentioned! I’ve already dabbled in the space a lot this week, and this campaign is a culmination of all the good from my past few campaigns.

I do see other ads on facebook too!

User Comment:
marcovandaar: I’m no copywriter myself, but I’ve heard great things about Cashvertising. I just bought it and am reading it right now and it’s great. After going through it once, I’ll go trough it again and make some notes I can refer to when writing ads and making LPs. Definitely check out the book!

User Comment:
Can you give us some pictures of good landers, or links, even if they are not yours so we can see examples? Using any spy Facebook tools?

User Comment:
Hey Stack,

Do you mean landing pages like this?

User Comment:

I’m going to post my whole ‘racer angle’ auto campaign up tomorrow, landing page, keywords and all. So that should help you guys to see exactly what I’ve done and profited with just a few months back.

jroes i’ll compare the pros and cons of your lander tomorrow.
1 immediate thing to mention though is lambo/ferarri owners are in a different class of insurance with their own companies. So targeting them is kinda iffy, but always worth a test. Sometimes things like this are the complete opposite of what i thought! If it’s not converting though i wouldn’t play with it for too long.

User Comment:
I’ve set up some landers yesterday, and hope to launch them today.

Its realy great that you’re going to post your campaign, cant wait.

User Comment:
View my full Auto Insurance campaign (targeted to import/tuner car owners) here:…rance-Campaign

User Comment:
Collection of a lot of my ‘general images’ from an older campaign of mine. Used to get 0.3% – 0.5% CTR.
Recently tested all of them, the CTR is way down under 0.15%, but try these images if you have a smaller target group of 300,000 and under or use them for ideas.

Download as a zip:

User Comment:
thanks for sharing.

I’m still testing stuff out in this niche, without any luck so far.

User Comment:
About to kick off with a UK car insurance campaign once more on Facebook so reading all this through again has been helpful.

User Comment:
^^ Nice, UK is definitely a lot less competitive. How is the debt campaign going?

User Comment:
Yes the car ins offer is for a big UK comparison brand and they got a decent easy 3 stage form fill – lead not sale so I feel confident I can get a result.

Debt is still ongoing although the lack of timely validations is still a concern. I cant leave it now after i have seen the response on Facebook I just know theres a win sitting here.I am going to opt for the split commission deal and test with a advertorial style page. Will let you know.

One thing – I have to focus stop being distracted by starting up new ideas i see on here!

User Comment:
Jordan, what kind of EPCs are you getting on these insurance offers? (For (a) Insurance Submits and (b) Insurance Wizards)

User Comment:
Oh, haven’t run them in a bit. I did make a lot more with the submits than the wizards. I remember when having a talk with some marketers in this niche, and they said depending on who your targeting a lot of people drop out of the wizards when it starts asking for past offenses/any records of stuff since people don’t know them exactly, and they end up calling an insurance company at a later date.

User Comment:

Originally Posted by marcovandaar

This post alone is worth the monthly fee.


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The Article Published IN 01-23-2011 05:29 PM

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