Well not really….but kinda…(we are gonna try to find a method to the madness)
"So why the fuck am I here then Mr. Porkrind?"
1. I like writing headlines….
2. I was bored and I said to myself I wonder what this will do (which usually either ends up making alot of money or goes in the "thanks for the knowledge Mr. Facebook here’s my money")….and I thought you all may want to share in this newly acquired knowledge….I will say its none to life shattering….but it may help save you money….
So green says I am to verbose….so on with the data….
What I did is this….
1. direct linked a gaming offer
2. launched alot of the same ads all with dif bid prices….
3. this was large 5mil+ demo BROAD targeted (no keywords)
now before I show you said data a few key points…..
I prolly don’t launch camps like you do….I hate the FB algo….so, as I have posted and shown before it fucks with shit…..all ads go to "auction" if your ad performs like shit at the auction ie poor CTR….you know the rest of the story….so to eliminate that crap I launch 5 ads in a camp ALL THE SAME!!…..I raise my chances of getting a good auction…..which equates to a higher CTR and often a much lower CPC….
so that be said…all the data below is the "camp level" and not the ad level….
also….key point here about FB….and it might be a news flash for some of you…..the bid range you see in FB is based upon the inventory your buying AND your recent ad history…..the better your ads are….ctr wise your gonna see a much diff bid then if your ctr sux recently……so NO ONE sees the exact same bid ranges on the same inventory….
The above point is why I ran this test….I wanted to see what would happen if I bid all over the place…..and what if any, it would affect CTR and CVR….
Them pretty pictures….
so what does this tell me?
That for sure bid price doesn’t have a whole hella lot to do with CTR as after the "burst" my best ctr camp was the lowest bid…..
but you say "but bacon this doesn’t matter much what matters is does it make money!"
well damn your right….sorta…..but first the data that you have been skimming this whole thread to see…..
was I profitable? hell no bro…
but what did we learn(if anything)…..
1. that even though we got cpc’s on the cheap with the $.12 camp….I am still not profitable…..
2. bid price has a fair amount to do with CVR…..I found odd how much it varied….and I didnt see like a super awesome pattern YET to follow….
so what has this little study shown us so far and what value does it bring to our testing systems?
well first off what I plan to do from now on out when first testing images (which is what I always single out first to test) ….BID LOW…..as it seems that its a very good way of finding ctrs on the cheap…..big dif in testing costs if i am spending $3.53 to find an image than $6.57 or even $9+ if you bid high
that shit ads up when your testing esp if your on a small budget….
once you have a "good image" relaunch a new camp playing with your bids to see if it affects your CVR…..you might find a "sweet spot" that makes or breaks a camp…..
lastly for all you who say "bacon wtf this is no where near enough data to really make assumptions"…..ya your right…..I don’t have conclusive data….but what I do is have a possible change to my method which WITH MORE TESTING may prove to save me $1000’s in testing costs……
in part 2 I plan to use these same ads and see what I can do to back down the bids….and what effect that has overall on CTR and CVR…etc…
But when I bid half of suggested low end price I hardly get any impressions so I always end up starting my bids out at mid suggested price.
it has to do with the auction….and how that ads fares….thats why I launch multiple copies of the same ad…..
as you can see from above you can get clicks…..
but to prove this out…..I will do a mini case study….
polar how do I track each campaign separately to see which one has better conversion? I’m using p202 self hosted
i just use the name of the camp…..
also I will go back and pause poor ads in the camp after some traffic has been run to it….
Wow! good stuff man!
thanks for sharing
Okay . . . I got a question that is killing me. (Please note, I’ve been systematically going through all the Facebook information on this forum and haven’t found the information yet.)
What (if any) advantage is there to breaking out into separate campaigns? Is it strictly a matter of having more opportunity to get ads shown? Or, am I missing something else?
If I were going to target one offer to 3 different age demos, would I want 3 different campaigns?
excited for the case study…you really made me think about my current bidding strategy…..another example that shows how important split testing (YOURSELF) is!! what i learned from this is, that the initial bid doesn’t affect the ctr…but "maybe" the cvr ( to less conversions to say it for sure! 50+ would be more accurate..maybe you can do that with a low payout offer in your case study) but still an…eye opener
I only get impressions if i bid above the suggested bid. (i.e 20 -40 cent suggested bid, i have to bid at least 40 cent).
I tried making campaigns with 10 (!) times the exact same ad, still no impressions. Unless i bid high.
When can we expect Part 2?
So what you’re saying is your actual ad prices are based on overall account CTR?
This BS with FB has been going on a long time and I am sad it still is with their algo. Back in 08 I was trying to basically "buy up" all their inventory and I would submit 100’s of the same ad at the same time to do so and seen this pattern, it is SO shitty.
ya its a factor in your bid price it seems….whether it effects the CPC is another case study in the works
The Article Published IN 09-15-2011 02:19 AM