NEW – Optimizing Landing Pages

I am new to media buying and i hear a lot about the importance of optimizing landing pages. Can someone explain to me some tricks for optimizing LP’s?


User Comment:
Split test your LP’s and use something like VWO. Make small changes at a time such as the picture or headline. After you have a winner split test again and make some more changes and so on and so forth.

User Comment:
2 rules to follow are….

1. What is most likely to make most difference?
2. What is easiest and quickest?

headline….image….call to action

User Comment:
start with like 3 or whatever landing pages that are completely different.. then pick winner and split test 1 thing only and go from there

The Article Published IN 09-16-2011 02:23 PM

Share To More ()