Anyone got any idea of what kind of volume you can expect for international POF campaigns?
For example, I have a campaign in Australia which is converting like a demon, but even with very broad targeting and a CPM around the $0.90 mark, I’m not getting any more than 600-800 impressions per hour, even in peak times.
CTR is best I’ve had, at between 0.2 – 0.3, but I could do with more volume.
This is for the 110×80 ads.
Damn thats a fairly high CPM, how many ads do you post at a time? or how many images / ad copy do you use? just curious…
Well, I started off around $0.60 CPM, but there hardly seemed any traffic for Australia so I cranked it up.
I started off with around 10 images, all same ad copy. Over 2 days I settled on one ad which is getting just under 0.3% CTR, and converting at over 40%. Problem is after 3 days of running the campaign, I’ve only managed to spend $20, but revenue is over $70.
Was just wondering if $0.90 is a low CPM rate for Oz, and if I tipped it higher then I’d get a sudden rush of traffic?
I am using login count <300, so perhaps I’ll try and relax that, although it’s pretty high anyway.
What I’ve found is that I can get a pretty good idea of the type of traffic I could be getting if I set my bids crazy high for a brief amount of time. In some cases, my traffic goes up drastically. If it does, I lower my bid immediately and build it up more slowly. PoF seems to handle quickly changing bids pretty so far, for me at least.
Very little volume in Australia. You will see very high CTR’s because there are so few options.
You can try all ad formats to try and squeeze everything out of it but its hardly worth the time and effort
I vaguely remember seeing a table somewhere which showed the %age volume for each country, and do recall that Oz was approx 2.5% of all POF traffic, which does explain the low volumes.
I wouldn’t say it’s hardly worth the effort though. If it keeps ticking over like it is, then it should be a few hundred profit a month.
Aussies are good buyers online and very good up-take of new technology. I get Aussie volume of far less CPM but that’s to females. Which gender are you using?
Keep in mind Aussie population is only around 26m. About 1/15th of USA. So volume will always be less. Plus in Australia PoF is unheard of. The big free dating website that has been heavily promoted here on TV is OasisActive. Which is on the PoF ban list I see too. lol
I’m targeting females. Perhaps I can start dropping my CPM without much impact. I’ll give it a go.
The Article Published IN 08-07-2011 01:30 PM