PPV Networks Demographics

Hey Guys,

What is the demographics of people we are targeting on LI, DirectCPV, MediaTraffic, TV?


User Comment:
Depends on the network. LI yesterday told me their audience is 70% male, avg. age about 35 years old.

User Comment:
There was a blog that did several posts on demographics for the major PPV traffic networks. It’s dated information (from early last year), but you might find it worth a look:

Lead Impact, TrafficVance, Adon, and DirectCPV

User Comment:
Interesting, i’ve always read LI was predominately female.

User Comment:
Hmm that article is confusing on that point:

– The majority of users (67%) are female.


• 64% male/ 36% female

The Article Published IN 08-22-2011 10:36 AM

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