Pros & Cons of ppv, ppc, media buying, fb ads, pof, mobile
Can someone with experience just do a quick run down of pros and cons of the traffic sources so a newbie like myself can make a more informed decision on where to start? Im sure this will help the new people decide where they should start.
I’ve done a little bit of FB ads and so far I think…
pros: Easy to use interface, you can start with low budget of $50-$500 for testing, good targetting, can see profit pretty quick, good volumn
cons: CPC usually starts pretty high, banner blindness, good chance of getting acct ban, no day parting
Anybody want to add to this?
Stick with FB right now or try ppc. Both are easy to get profitable with little money testing.
Media Buying to direct site: Big Budget needed, people skills needed (preferred), optimization skills needed, solid campaign needed prior to starting
Media Buying through remnant or self serve inventory: Somewhat decent budget needed, optimization skills and solid campaign are preferred.
Mobile: Kinda like media buying and display but on phones (herp derp). New waters being tested right now, feel free to jump in. I wouldn’t start here although it isn’t rocket science.
PPV: Sounds easy, kinda is easy, but to be a boss you need to know how to not only optimize your campaigns, but also your server. So if apache, nginx, and memcache all sound like special vodkas in Las Vegas – I wouldn’t start running heavy traffic. You can get stuff going with limited monies, however ask yourself if you can shell out another $100/month (or thereabouts) on a decent VPS to get started.
To add to that, POF is probably the easiest traffic source to get profitable with due to its targeting options and lax ad approvals. However, the volume is pretty lacking.
The Article Published IN 07-23-2011 01:35 AM