If your testing an offer:
How much would you spend on the offer before canning it? How much of a loss would you take before deciding?
4.5k targets are A LOT.
I generally spend 2x-3x the payout on each target.
You should start with the most 20 relevant targets first and move from there.
I second that. I’m one for hitting a small amount of targets for an initial test, then once I have a grip on things I start expanding on targets.
well the thing is they are all closely related to what im promoting, but I understand what your staying, I got 4 leads from spending 50, so I will just run those and see what happens.
When you do a small test is it just with one angle ie, the 30-40 targets are similar or have a number of angles to work out which way to go ie, go wide and then deep?
I spread it about….like for a certain demo they might be "in" a few places…I try to organise things as google ad planner does….kinda by catagories……and maybe 5 or 6 targets from each….
justin beiber music sites ……..5-6
justin beiber fan sites ……..5-6
kidde game sites ………5-6
similar music artist sites ……5-6
related keywords………. 5-6
thats pretty much how I would start a test with
The reason the list was so big, was cause I dumped every USA city in there lol. It was pretty crazy volume
It depends on the approach honestly, if you’re going demographically and you’re willing to lose it – fine. That still seems a bit high though.
The Article Published IN 06-16-2011 03:59 AM