Question: Frequency Cap and using it.

I’ve read on here that in PPV most are having success using 4-7 day frequency cap.

I know the purpose of it, it limits the same ppl from seeing your pop up once per however many days you set it at.

Here’s my questions:

1. Say I’m profitable at a freq cap of 4 days.. do I ever adjust it?

2. I would assume a shorter frequency cap would cause the LP’s effectiveness to die out sooner?

User Comment:
Test test test See what happens, make copies of campaigns and test away

The Article Published IN 08-18-2011 03:42 PM

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