Split testing angle (Interests)

when you testing your angles, do you separate it into different campaign or just lumped together ? any pros and cons doing both ?

User Comment:
Different campaigns!

To me a different angle is a different campaign. Different angles appeal to different demographics. Different demos convert differently. Different demos need different creatives.

Splitting the angles allows them to have a fair chance in testing. If you lump them all together you are treating all demos the same.

The Article Published IN 07-26-2011 07:12 PM

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