With all this co-reg talk we had lately I signed up to Silverpath and thought I’d try out a GWP path for iPad 2. I pushed some clicks to the normal iPad2 email submits a while back and they didn’t perform for shit so I figured I’d come at it again from a different side. We’ll see if my sneaky suspicion I was getting hosed on those is true or not.
I’m going to use some of the same PPV methods found here with email subs…mostly quiz style landers and branded-looking contest giveaways.
The interesting thing here to me is that I have a vested interest in them making it past the first page, so I care about quality way more than before. I plan to walk the user through the process up front and use all the methods possible to make the offer look as legit as possible.
First lander/campaign going up tomorrow. Did some brainstorming tonight. I may do a side-by-side of a regular email sub at some point like bbrock did to see the contrast in performance.
Will be following this to see how it goes for sure!
Keep us updated on this , really interested to see how it performs.
Launched a branded sweepstakes type campaign today with 3 different landing pages that will rotate and open the offer in a new window. In the copy I made sure to put in the steps and told the person to "complete some offers" after they put in their contact info to qualify for the prize. I don’t want to put my LP up just yet because it will out my entire brain chile pretty much.
I’m unsure of how many clicks to allow before I change things up. If it was a regular email sub I’d give them the requisite $5-10 depending on how things looked. I may be getting ahead of myself assuming that my LPs are the shit though. Also, I plan on getting that $5 popup script. I’m sure it will only help. I wanted to go ahead and get my LPs out there.
I’m really just going to play it by ear as it all unfolds. I am going to try the GWP path in a few different scenarios, so for my own organization and clarity, we’ll call this one ‘Branded campaign 1’.
If anyone has a good suggestion on how I can test in a regular email sub without losing all my tracking info, I’m open to suggestions. I thought the easiest way in would be to add another url to the campaigns section in 202.
The Article Published IN 08-04-2011 03:59 AM