Swapping new images on fb

When you need to swap new images on Facebook.
Do you edit the ad out or do you create a new ad?
If you edit an ad, does it still maintain that cpc?

Thanks guys

User Comment:
I typically make a new ad. Pause the ad that you are seeing a performance decline on and you can try to resume it later in a month or more and sometimes you can see renewed life in it. I have been even testing ads in a separate campaign. This can help especially if this is a campaign where you’ve seen ads declined at all as you are protecting your other ads in the campaign from being retroactively disapproved. Others may have a better strategy as I’m still trying to ‘master’ this FB monster, but that’s how I’ve been doing it FWIW.

User Comment:
I always create new ads

User Comment:
Ahh okok,

and for a 30k+ demo, how long should I keep it running til? Like my one ad has a frequency of 8% and CTR has dropped by 0.02 with 300+ clicks

The Article Published IN 06-21-2011 04:18 PM

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