The Same Target and Different "Suggested Bid" on Facebook!!!

Hey, I found an interesting thing:
One compaign on facebook, there are the same traget, image, ad copy and population statistics, and I get two completely different "Suggested Bid", one is $0.65 – 0.92 USD, the other is $1.50 – 1.74 USD!!!


User Comment:
This is because Facebook is broken. Also they give you different suggested bids when creating the ads vs when viewing the ad once it’s made. Just bid the lowest of the suggested bids you get, and you’ll usually see traffic. Once the ads is running and has 50+ clicks starting bidding 20%ish lower than the suggested bid.

The Article Published IN 07-22-2011 02:17 AM

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