I’ve just had my 2nd attempt at a dating creative rejected by TV, for being too Adult.
I thought I’d try a ‘Naughty or Nice?’ angle, so created a lander with two options; one for the ‘naughty’ choice (girl in a Brittney Spears school-girl uniform) and one for the ‘nice’ choice (stock photo image of respectable girl).
First attempt – fair cop. I was redirecting the ‘naughty’ link to an AmateurMatch offer, which had a fair bit of nudity on the landing page. I didn’t think that would be an issue, because it’s not the lander which pops, but the one people see if they choose the naughty option on mine.
Second attempt – changed the naughty offer to something less blatant; HookupTonightOnline.com. However, now the TV reviewer has come back with
Naughty or nice is considered Adult and is in violation of Trafficvance
Terms & Conditions.
and attached a screengrab of my lander! So it seems they just find the concept of ‘naughty or nice’ offensive!
Anyone here tried a similar spin for dating on TrafficVance, or know what the boundaries are and how far you can push them?
Case solved. Apparently they do not like the word ‘naughty’ on dating landers. I just replaced it with something less provocative and more… ‘fun’.
They really need a specific outline of rules to follow! It would save them hundreds of hours disapproving ads that could easily have been adjusted before being submitted.
The Article Published IN 02-28-2011 03:21 PM