I’m advertising on Google Content Network and there’s this huge classified ads site that’s converting like crazy for me.
Problem is, they’ve excluded my domain from advertising on their site inside their Adsense. The 1st time it happened, I said, no prob, just get a brand new domain, place the same LP, voila, traffic & conversions start rolling in again.
And today, I got no impressions from them at all, which I suspect that they’ve excluded my new domain again.
It took them around 1-2 weeks for to find out, I don’t think that keep buying new domains is a good long term strategy. They might get pissed and eventually report to Google and get my Adwords account banned.
They do offer direct buys on their site too, I tried contacting them to do a media buy, and I throwed in all the lingo like out clause and whatnot, but they didn’t reply.
I’m pissed. I’m giving them money but they keep pushing me away. Is there a way to fly under the radar?
P.S. Traffic is international. I tried looking for another huge classified ads site like theirs but found none, so I can’t just leave this goldmine behind.
when you tell someone "I have a 6 figure advertising budget and I’d like to allocate some of that toward this campaign, look how about I sent you xxxxxxxx dollars in prepay to get the ball rolling" you get a reply much quicker
I basically say the same thing "Currently spending $xx,xxx per month with similar sites (helps a great deal if you can include one or more sites you are already buying inventory on but not necessary) would like to run a quick prepay test with you guys to see if we can optimize into similar eCPM’s"
Remember the thing with reaching out to direct sites is persistence (it has been for me anyway) Very rarely does one email work, I think some sites, especially ones with a lot of traffic don’t even respond to an email for advertising unless they can see its a big agency, network, or someone they can validate easily. With most of us in the aff game, you’d never know from our corporate sites if we spend $100,000 a month, or $100.
I’m relentless with sites that don’t respond to me, you will either tell me no directly or we are going to talk about a buy. Send an email everyday, call and leave multiple messages, go search the company name on linkedin and facebook, contact people there asking for direct advertising contacts (many times the ad reps will be listed there themselves).
These are all things I’ve had to do hundreds of times to get an answer if a placement was really worth something to me. Sometimes sites hate affiliates, some because of the offers we generally try and promote, some because of how cheap most affiliates are, or the hundreds of inquiries that totally waste their time.
You’ll always get an answer if you’re persistent enough.
The Article Published IN 06-10-2011 09:57 AM