This really caught my attention.
How the heck do you add this chick to the app confirmation page???
its a feature of this new product
@blov not talking about the product.. more like how they advertise the girl next to it where you can hit play. Never seen that before.
yea i’d love to rip this somehow!
seems a bit pricey on their sales page
this is really easy to rip…
the page auto redirects btw. that’s how you get to the next page, you just wait.
here is a guide i did a while back on how to embed offer pages in facebook.
follow that guide, but instead of embedding someone else’s page with an iframe, create your own page.
take a screenshot of the app approval box, and embed the talking girl. im sure there are some flash equivalents but ultimately if you want to do it properly you would have to recordd and edit your own video.
LOL they didn’t add the chick to the app confirmation page, they’ve just put up this image near the girl (you’re not todd thompson are you? ).
The girl explains what the user should do on the next page. Neat.
I wonder how this affects authorization rates for the app? Negatively I would think. Maybe not as it is definitely something "new"…
Personally I hear shit blaring through my speakers/see these annoying as fuck video actors and immediately bolt
Really, it’s not like FB users have any opposition to clicking "Allow" for apps, it’s probably one of the easiest things to get an internet user to do really.
As someone who used apps to spam the hell out of FB for a really long time, I can say without a doubt that a large percentage of users will add literally ANY app without hesitation
Just send the bastards straight to the Allow page, even Facebook users aren’t dumb enough to need this garbage.
I should also add, that a much better approach is, in my experience, to use a lander page first where the user can get a taste of your goods/content.
Then when they click in a few times, or try to do the juicy stuff, hit them with the Allow page or a popup (if using the JS SDK) before they continue on to unlock the full app.
I would bet good money ^this^ will improve your install rates much more than something like this video chick.
over time you are right duballa but at the moment the authorisation popup is so "new" (mainly associated with games) that very little preselling is needed. ive seen optin rates of 50-75% without any preselling over and above the ad/popup.
Yep, exactly what I meant The second post was to clarify… more along the lines of, "if you’re going to do something like the video chick, consider a teaser page first instead, it would probably get better results". No FB user is so dumb at this point (or hasn’t ever added an app before) that they need to be told how to click "Allow"… They are USED to clicking this button on a daily basis.
Straight to auth is the best option, assuming you did a reasonable job of selling them either via your FB ad or the Feed that one of their Friends sent out and they saw.
Remove as many barriers to conversion as you can to increase the chances of conversion actually happening (i.e. less clicks/time spent/obstacles is better!)
The Article Published IN 06-28-2011 04:20 AM